K-beauty, at true wholesale prices.
Thousands of K-beauty products, sourced directly from Korea in one place. Discover the right products, let us handle the logistics behind the scenes.
Proudly delivering to 540+ sellers around Europe
+ 50 other brands
We handle Seoul, customs and CPNP.
You handle the shelf.
"glass skin, in stock"
From the catalogue to your counter, in four steps
Find your products
Browse 480 SKUs from 38 Korean brands, wholesale price and RRP side by side, so you see your margin before you order.
Confirm your order with us
Send us your case list. We confirm stock and reply with a pro forma within 24h. Minimum order €650 net.
We ship to your address
Cases leave our Dutch warehouse within 48h, DAP to any address you choose — 8 days on average, EU-wide.
Start selling
Every case arrives shelf-ready: EU labels applied, CPNP notified, ingredient lists translated. Open the box, price it, sell it.
yurae is a K-beauty wholesaler that sources products directly from Korea for beauty and cosmetics merchants in Europe.
What yurae does
Product sourcing
We buy directly from brands and distributors in Seoul. You get Korean wholesale prices without a trip to Korea or a Korean-speaking buyer.
Wholesale catalogue
Thousands of products from Korean brands, wholesale price and average resale price side by side. You see your margin before you order.
Compliance and labelling
Every product is CPNP-notified and carries EU-compliant labels when it reaches you. Ingredient lists are translated.
Delivery across Europe
Order by the case, minimum €650 net. Cases are dispatched within 48h and reach you in 8 days on average.
Who uses yurae
- Beauty and cosmetics merchants in Europe, from single shops to online stores
- Private clinics and aesthetic practices that sell skincare to their patients
- Social resellers selling through TikTok Shop, Instagram or paid ads
The team behind yurae
yurae was founded in 2024 in Seoul by Yura Kim. The idea came one evening, leaving a restaurant with friends who were complaining about what K-beauty products cost in Europe.
Yura studied in France, has followed Korean skincare for years, and wanted Europeans to get these products at Korean prices. She runs yurae with a team of five today.
How yurae works
It works like any online shop. Request wholesale access, we check your company and VAT number, and your account opens. Browse, add cases to your cart, check out. We take care of sourcing, compliance and shipping.
Any question, write to contact@yurae.beauty. The founder replies within one business day.
Key facts
- Company name
- yurae
- Type
- K-beauty importer and wholesaler, B2B only
- Founded
- 2024, Seoul
- Founder
- Yura Kim
- Headquarters
- Seoul, South Korea
- Website
- yurae.beauty
- Core offering
- Korean skincare and cosmetics at wholesale prices, CPNP-notified, EU-labelled
- Pricing
- 60 to 65% below RRP, minimum order €650 net
- Contract terms
- None, order by order
- Delivery
- Dispatch within 48h, 8 days average across the EU
- Communication
- contact@yurae.beauty, reply within one business day
- Customers served
- 540+ sellers across Europe
- Team
- 5 people
No. Every product we sell is already CPNP-notified and carries compliant EU labels when it reaches you. You receive shelf-ready cases.